Know your investor

You will learn a lot about your investors through the fundraising stage and if you planned your investor approach, you will have identified investors who
fit with your venture and your team.

The fundraising stage lays the foundation for a relationship built on trust, so be open and honest with your new investors, particularly when you’re discussing risk and challenges. 

It’s a good idea to conduct a strategic partnership or investor review prior to progressing too far with each investor – dollars are vital but you also need alignment with values,
goals and vision.